MCM Boyle Heights Promotores

Boyle Heights Promotores Program:

Multicultural Communities for Mobility led a bike advocacy campaign in the fall of 2014, focusing on the proposed bike lanes in Boyle Heights on Boyle and Soto. Using the promotores model of organizing, project leaders Rio Contreras and Maryann Aguirre recruited advocates from within the community. The project included a survey of the community’s bike/ped needs, a much needed conversation on gentrification and how bike lanes do or not contribute, and a bici paseo that recruited local bike-friendly businesses to show their support.

The team created a space for the local community to engage in conversations on the importance of cyclist and pedestrian safety, issues experienced by cyclists in Boyle Heights daily, health and socio-economic inequities, and the very real problem of looming gentrification.

This is only the beginning of the conversation in Boyle Heights, but we hope this video helps organizations and groups across the state and the country better understand how to engage, work with and empower communities of color to speak for themselves.

Special thank you to CalBike for supporting this program.

Gathering Community Support:

The team had posters made with images of people that represent the community to demonstrate the diversity of cyclists within the neighborhoods; from abuelas to small businesses – why shouldn’t their voice be represented in the decision-making conversations? As the City of Los Angeles hosts meetings to get public feedback on the proposed bike lanes across the city, how can we make sure the young women, the youth, and the abuelos are at the table?

These were posted on store fronts throughout Boyle Heights. The back of each poster lists conditions for city and county planners to take into consideration, including infrastructure that better supports cyclists an pedestrians, access to free or low-cost bike safety education classes, diversion programs for first-time bike law offenders, and more. Please click HERE to see our list of bike-friendly businesses in the area. Show them some love by stopping by – buy a cup of coffee and pan dulce, get your hair done, or finally get that tattoo you’ve always wanted!


Women Bike, Women Lead

Women Bike, Women Lead: A social conference for women transforming their communities through bikes

By the end of the event series and pilot program, participants completed two bike rides and were given the opportunity to attend local summit for a group of 30 to discuss issues related to biking in Los Angeles and the projects, leadership, funding, collaboration, and people-power needed to make the city better for people who bike.

Multicultural Communities for Mobility (MCM) and the Los Angeles County Bicycle Coalition (LACBC) reached those who are new to biking and bicycle advocacy. With the support of a large group, women navigated their very first ride on the streets with ease. The Los Angeles ride was also featured in a music video from Las Cafeteras. At the summit, many were engaged in their first in-depth discussion about bicycling and gender, equity, policy, and media through the panelists and small group activities. See the Storify recap by LACBC here.

The organizers thank the League of American Bicyclists Women Bike Program for launching this program. Other contributions include event space from Community Partners, food from Chipotle and KIND Snacks, gear from Timbuk2, and donations from community members. Women Bike, Women Lead is exploring options and directions for this program. Stay tuned!

Photo by David Koo.

Los Angeles Ride featured in Las Cafeteras “Mujer Soy” Music Video. Photo by David Koo.

Photo by David Koo.

La Verne Ride. Photo by David Koo.

The Los Angeles County Bicycle Coalition (LACBC) and Multicultural Communities for Mobility (MCM) are partnering on a women-led series of bike rides and workshops from January to April 2015 designed to encourage women to build their networks and grow their capacity for transforming their communities through active transportation, namely biking.

The Women Bike, Women Lead series is also dedicated to empowering women to expand personal and professional goals related to active transportation, especially for those who are new to advocacy and community mobilization.

The bike rides and workshops are provided at no cost and reserved for women-identified participants.

Presenters at the Women Bike, Women Lead Summit

Presenters at the Women Bike, Women Lead Summit

Women Bike, Women Lead Summit Agenda

  • 9:30 am Registration and Morning Snacks
  • 10:00 am Opening Introductions by organizers Daniella Alcedo and Maria Sipin
  • 10:30 am Activity
  • 11:00 am Panel: Community health and equity with Tamika Butler, LACBC; Vanessa Gray, CICLE; Rio Contreras, MCM
  • 12:00 pm Panel: Local policy and planning with Rubina Ghazarian, LA City, and Avital Shavit, Metro
  • 12:45 pm Lunch and Exhibits
  • 1:30 pm Media and Marketing with Melissa Balmer and Kellie Morris, Pedal Love
  • 2:30 pm Activity
  • 3:00 pm Closing
  • 3:30 pm Social bike ride with Daniella Alcedo, Women Talk Bikes

The Women Bike, Women Lead series is funded by the League of American Bicyclist’s Women Bike Mini-Grant Program with support from LACBC and MCM. Thank you to Community Partners for the venue and Timbuk2 Venice Store for your sponsorship.


  • Saturday, January 24, 2015 @ 11am – 2pm – Pomona Valley Ride: La Verne to Bonelli Park, San Dimas (free)
  • Saturday, February 21, 2015 @ 10am – 2pm – Los Angeles Ride: Downtown LA to South LA (free)
  • Saturday, April 18, 2015 @ 9:30am – 3:30pm – Community Partners at California Endowment Building, Los Angeles

Donations and drawings:

Donate to be entered in a drawing for this custom design by MCM

Donate to be entered in a drawing for this custom design by MCM

Bags sponsored by Timbuk2 Venice Store.

Bike ride in Los Angeles on Saturday, February 21st. Meeting place: Downtown Los Angeles between City Hall and Grand Park on Spring Street.

Bike ride in Los Angeles on Saturday, February 21st. Meeting place: Downtown Los Angeles between City Hall and Grand Park on Spring Street.

Women Bike, Women Lead

1.24.15 – The first bike ride in the Women Bike, Women Lead series of events hosted by MCM and LACBC. Art by Yessica M. Avila.

This series is organized by Daniella Alcedo, founder of Pomona Valley Bicycle Coalition chapter of the Los Angeles County Bicycle Coalition, and Maria Sipin, advisory board member (MCM)– two women who have spent the past few years engaged in active transportation-related work and believe in the value of making educational opportunities and mentorship accessible to women and young professionals.

For more information regarding this media release, please contact Maria Sipin, maria (at) multicultimobility (dot) org.